This project was developed for Fonterra’s Careers in Dairy teams to introduce young people to the wide range of career pathways available across the organisation. Designed as an engaging, educational tool for children aged 10+ years, the Early Career Exploration Cards support Fonterra’s goal of attracting future talent early by making careers feel accessible, relatable, and achievable. The work brings to life the “Imagine tomorrow” message through a playful yet informative approach that remains aligned with Fonterra’s established brand system.

The card system combines career and subject cards to help students understand how interests and school subjects connect to real-world roles. Custom tab die-cuts improve usability and navigation, while illustrative linework and iconography add energy and approachability.